By Jill Meyer-Lippert

We live in a world dominated by social media. What we choose to post on social media platforms can help to build or destroy relationships, both personally and professionally. When filling a position within a dental practice, evaluating a candidate’s online profile is a must for employers to help determine how he or she may fit their office culture prior to investing in a new hire.

What are some things employers look for?

Emotional Intelligence

Emotional Intelligence (EQ) is the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.

Are posts reactive or driven by emotion? Overly displaying opinions and frustrations is a red flag for potential office drama and conflict. If you are feeling emotionally on edge, take some time to calm down and process your feelings before deciding if expressing them publicly is a wise decision.

Lifestyle Choices

Posting photos of fun times with our friends is uplifting. It not only preserves precious memories but also helps to show your personal side. After all, we are not robots! But what are your social posts and photos saying about you? Are they possibly portraying an inaccurate view of your life? If you were hiring, would you hire the person you see on your page?

Negative Information Involving Current or Past Places of Employment

It is inevitable to experience some level of conflict in the workplace. Not all dental practices have a strong culture or protocols in place to deal with these issues in a healthy way. In these cases, conflict can quickly create a toxic environment. Even if you plan to leave a job, openly sharing workplace struggles online about an employer, manager, coworker or patient is a red flag, especially in an industry where confidentiality is vital in day-to-day operations.

Office managers and recruiters face unique challenges finding suitable candidates in times of record-low unemployment. Checking public profiles can help to ensure that they hire the right candidate. Each of us has the power to improve our employment opportunities by evaluating how we utilize social media.